How To Reduce Email Bounce Rates

Reduce Email Bounce Rates

If you are using email services for marketing purposes, then you must be aware of email bounce rates. Email bounce rates are metrics that determine the number of marketing emails returned to the sender. If the bounce rate is high, all your efforts go in vain. If you aren't aware of these things, continue reading this article to know about email bounce rate, how it impacts your marketing process, and how to reduce email bounce rates.

As said earlier, the email bounce rate tells you the amount of emails that get back to you without reaching the recipient. When the bounce rate is high, it might result in suspending or closing the sender's email account. So, you have to make sure the bounce rate is in control. We will tell you a few ways to reduce the email bounce rate.

Before that, let us see the causes of an email to return to the sender.

  • Step : 1 If you send an email to an invalid email address or recipient, the email will bounce back.
  • Step : 2 If the domain name you have mentioned does not exist at all, your emails will bounce back.
  • Step : 3 Sometimes, the email server may be blocking the email delivery, which again leads to the emails bouncing back.
  • Step : 4 If the IP address you are using to send emails has a bad email sending reputation, the emails will be rejected.
  • Step : 5 If the email subject or body contains spam-related content, then the recipient email filter will not accept the email.

Just by looking at the causes, you might have figured out some ways to reduce the email bounce rate. Let us see if you got it correctly.


Make sure you keep the following ways in mind to reduce email bounce rates and improve the success rate in marketing.


Actually, this doesn't need any effort. The simple thing you have to do is send the email to the recipient who has registered with you or subscribed to you. Since you got the permission to send emails to those email addresses, the chance for emails bouncing back to you is less. Even if the subscriber didn't opt to be on your mailing list, they might mark your email as spam, which affects your email reputation.

Avoid sending emails to people who haven't subscribed to you. This will significantly reduce the email bounce rate.


  • Step :1 Keep in touch with your subscribers so that you may understand their liking.
  • Step :2 Also, add an unsubscribe or update preference option.
  • Step :3 Clean or update your email list every six months approximately. Because, if you continuously send emails to the poor email list, then the chances for your sender account to be suspended is high.


Check whether all the email addresses in your current email list are valid. This could really be effective if you figure out the valid email address. Because the invalid email addresses will increase the email bounce rate. Moreover, if you only send emails to valid email addresses, your marketing efforts could yield some seriously positive results.


Make sure you choose the audience according to your product or service. This is the key to reducing bounce rates and improving performance. Add an apt email subject, write quality content, and add images if required. This makes your content exciting and attracts users.

In case your content is not relevant to the user or seems confusing or boring, then the recipient may mark your email as spam. This might affect your reputation.


  • Step :1 This trick could prevent your emails from being blocked by the recipient's email filter settings.
  • Step :2 If you include spam-like words in your content or email subject, filters could put your email directly in the spam folder. This will affect your (sender) reputation.
  • Step :3 Moreover, keep checking your email bounce rate constantly to change your marketing strategy accordingly.
  • Step :4 If you find that the email bounce rate is increasing, it is a warning that you need to look at your email strategy or content.

We hope you’ve learned on how to reduce email bounce rates if it is peaking high. For further queries related to emails, get in touch with us.

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